Client
Texas Roadhouse Restaurants
Program Owner
Corporate Communications
Challenge Addressed
Known for it’s fabulous and fun owner/operator meetings each year, Texas Roadhouse often looks for the most creative symbolic recognition pieces. Over thirty categories of awards were being recognized and usually the best idea wins.
AITG’s Solution
- Die cut acrylic desk awards with multi colored silk screen imprint provide a neon effect similar to the signs that sit at the top of each restaurant.
- Focusing on the famous “peanut buckets” was important for the awards recognizing the best bars in the organization. This award is made of resin and hand painted.
- The slate plaque with the tone-on-tone cowboy hat is sure to stand out in any lobby or greeting area.
- The aluminum cowboy hat attached to the cherry wood base represents both tradition and newness but also shows off our ability to combine materials.
Results
The quality and creativity was so outstanding that it made it difficult for the customer to decide which awards they liked best.