Client
KPMG
Program Owner
Marketing Manager
Challenge Addressed
Memphis in May is the biggest community event in the city each year. KMPG chose to invite 300 key customers to the 2008 World Championship Barbecue Cooking Contest. A customized mailer was requested.
AITG’s Solution
A thin die cut brass invitation in the shape of a barbecue sauce bottle was created and proposed to serve as a “golden ticket” invitation to the big event.
Results
The piece served as a keepsake but most importantly it helped capture the attention of their customers. The first class invitation attributed to a 12% increase in attendance at the event.