Client
Heinz
Program Owner
Marketing Coordinator
Challenge Addressed
The distributor requested a concept that could capture the essence of ultimate
performance and improvement in productivity/safety in the plant. The request was to
deliver a solid brand message using Heinz brand itemswhile designing a concept that
is on budget utilizing materials that are colorful and appealing.
AITG’s Solution
Visions / Awardcraft delivered the Heinz Man. Colorful and proud, 500 units were produced
and dropshipped to 15 plants in North America under budget and ahead of
schedule. Special packaging was developed and each box was personalized.
Results
Heinz has established this performance improvement initiative which has supported
their productivity and safety in plants nationally.