Client
NASCAR
Program Owner
Daytona 400 Management
Challenge Addressed
Client wanted to capture the essence of the first ever “Nascar” night time race. The client needed an award that combined lighting, and the race track, to achieve maximum impact.
AITG’s Solution
A black matte finish base with custom cut crystal was designed to replicate the stands of the stadium. Lighting was built incorporated into the base in order to light the actual track to capture the theme of “First Ever Nascar Night Race”. The shape of the track was deep etched into to the top surface of the piece. The sponsorship name was provided on the front of the piece utilizing a four color process imprinted plate.
Results
The award has been involved in the program for years and no other design has been able to replace the uniqueness of this piece.